Creating Clear and Compelling Messages is a highly interactive, 2 ½-hour virtual workshop, followed by a skills-building lab, designed to teach participants how to create powerful content with a listener-centered story flow to get the results they want in their key conversations and presentations.
Central to this virtually delivered course is the use of Mandel’s BLUEPRINT® methodology and its SCIPAB® story-flow model to maximize listener comprehension and “buy-in.” After completing this vCourse, participants will be able to:
- Better understand the listeners’ world and better understand listener needs and wants
- Quickly earn the right to proceed with a presentation or conversation by understanding and focusing on the listeners’ “care-abouts”
- Create compelling messages to constructively focus and propel conversations and presentations
- Build and maintain rapport with the listeners so that relationships will remain strong during good and difficult times
- Provide specific information that the listeners will value
- Deliver your messages with energy and positive presence
- Communicate openly and honestly to develop trust and credibility
- Identify future opportunities during conversations and presentations
The Mandel BLUEPRINT® and our SCIPAB® model help our clients achieve those impressive communication improvements, while reducing the mental struggle and the vast waste of time that is so often associated with developing content for high-stakes conversations and presentations.