Skills Training for Marketing Professionals
Marketing professionals must be communication experts. They need to understand customer wants and needs and match those with their own organization's products, services and solutions. Then, they must create "the story" that weaves it all together for the customers' benefit.
Mandel's focus on both "what" is said (the content flow) and "how" it is said (the delivery skills) provides a powerful advantage to marketing groups as they craft "their story" and deliver it to their sales forces, executives and customers.
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Your customers will be increasingly receptive to the advice and recommendations of your technical professionals and subject matter experts, if those professionals are successful at developing - over time - a trusted business relationship with their customers.
This training workshop is focused on achieving that powerful competitive advantage for your organization.
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Expectations are very high. Executives expect presentations made to them to be crisp, clear, and credible, with the content precisely centered on their needs.
They also expect the presenter to display a strong executive presence -- whether the presenter is actually an executive or not!
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Many top-performing organizations have built their presentation skills into a powerful competitive advantage through Mandel training and coaching. This two-day workshop is focused on developing personal communication abilities into a significant business strength.
In this learn-by-doing process, professionals and managers learn how to think through, organize, and deliver business presentations that are tailored for each unique audience and are clear, credible and convincing to their listeners.
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Finalist presentations –- also known as finalist meetings, team interviews, bid interviews, orals, or “bake-offs” –- are among the highest stakes communication situations in business.
Weeks, months, and even years of sales efforts, RFPs, proposals, and re-proposals are weeded down by the buyers into a final short list of competitors. Each of these competitors then must deliver a formal, final presentation to the buyers before a decision is made on which company will win the business.
As the world leader in finalist presentation preparation and delivery, Mandel Communications has identified the key areas of best practices that drive huge competitive advantage when the outcome is “all-or-nothing."
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To ensure the most positive outcomes from high-stakes communications events, Mandel provides expert coaching for individuals and teams to help them develop outstanding content and exceptionally strong delivery for key executive speeches, user/customer conferences, marketing events and sales presentations.
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Using the Mandel Communications proprietary Blueprint process, Mandel's expert coaches regularly help individuals and teams create and structure their mission-critical presentation messages and content for ease of comprehension and maximum impact.
The Blueprint is a uniquely powerful, effective, and time-efficient content development tool.
Equally important, the Blueprint process can be mastered by clients in a very short period of time.
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