When you’re evaluating someone’s ideas, solutions, or recommendations, don’t you need, most of all, to trust them?
Whether it’s a salesperson, a partner, a vendor, or a colleague, don’t you want to know that he or she:
- Understands your needs?
- Has your best interests at heart?
- Can communicate clearly and credibly?
For the same reasons, your own professionals need to display those same attributes if they are to interact in ways that will gain the trust of others. Fortunately, those attributes are based on skills that can be taught.

