Skills Training for Marketing Professionals

Marketing professionals must be communication experts. They need to understand customer wants and needs and match those with their own organization's products, services and solutions. Then, they must create "the story" that weaves it all together for the customers' benefit.

Mandel's focus on both "what" is said (the content flow) and "how" it is said (the delivery skills) provides a powerful advantage to marketing groups as they craft "their story" and deliver it to their sales forces, executives and customers.

Solutions for Marketing Professionals

Advanced Selling Skills

Lead Whiteboard Conversations™

Influencing and Trusted Advisor Skills

High-Value Business Conversations - Engagement Skills for Trusted Advisors™

High-Stakes Presentation and Conversation Skills

Advanced Selling Skills

Lead Whiteboard Conversations™

Mandel Communications is pleased to offer its clients a series of conversation skills programs, designed for Sales, Marketing, and Sales Enablement professionals.

Sales and marketing individuals and teams frequently use visual storytelling to spark interactive dialog with their customers and prospects on a specific issue, whether using a whiteboard in a customer's meeting room or office, a flipchart, or the back of a napkin. Critical to effective visual storytelling is the ability to lead engaging conversations and demonstrate executive presence while in an interactive environment.

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Influencing and Trusted Advisor Skills

High-Value Business Conversations - Engagement Skills for Trusted Advisors™

When you’re evaluating someone’s ideas, solutions, or recommendations, don’t you need, most of all, to trust them?

Whether it’s a salesperson, a partner, a vendor, or a colleague, don’t you want to know that he or she:

Understands your needs?
Has your best interests at heart?
Can communicate clearly and credibly?

For the same reasons, your own professionals need to display those same attributes if they are to interact in ways that will gain the trust of others. Fortunately, those attributes are based on skills that can be taught.

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High-Stakes Presentation and Conversation Skills

Presenting Your Ideas at the Executive Level™

Expectations are very high. Executives expect presentations made to them to be crisp, clear, and credible, with the content precisely centered on their needs.

They also expect the presenter to display a strong executive presence -- whether the presenter is actually an executive or not!

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Think and Speak for Results

Every business presentation is a “moment of truth”

The ultimate success of your best ideas and hard work is often determined by your ability to present to and influence your audience.

Too many deals are lost, recommendations bypassed and ideas ignored simply because the presenter was not able to create engaging high-value messages and communicate them with credibility.

When your moment arrives, be ready to: Be Understood. Communicate Value. Build Trust.

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Creating Clear & Compelling Messages™

Creating Clear and Compelling Messages is a highly interactive, 2 ½-hour virtual workshop, followed by a skills-building lab, designed to teach participants how to create powerful content with a listener-centered story flow to get the results they want in their key conversations and presentations.

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First-Place "Finalist" Presentation Skills™

Finalist presentations –- also known as finalist meetings, team interviews, bid interviews, orals, or “bake-offs” –- are among the highest stakes communication situations in business.

Weeks, months, and even years of sales efforts, RFPs, proposals, and re-proposals are weeded down by the buyers into a final short list of competitors. Each of these competitors then must deliver a formal, final presentation to the buyers before a decision is made on which company will win the business.

As the world leader in finalist presentation preparation and delivery, Mandel Communications has identified the key areas of best practices that drive huge competitive advantage when the outcome is “all-or-nothing."

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Influencing with Stories™

Learn to differentiate yourself by skillfully weaving the epic power of two-minute storytelling into your presentations, conversations, and meetings. Use short and vivid stories to bring your content to life in the minds and imaginations of listeners and decision makers.

Make your communications more interesting, persuasive and memorable with skillful creation, placement and delivery of short, relevant stories.