Influence With Stories™May 7, 2021, 10:00am to 12:00pm Central (For ABPM Members Only)

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How do you get customers to listen? Not just listen—but also really care about what you are saying? This is one of a Discussion Leader’s greatest challenges. Few approaches are more effective than the liberal use of stories in a briefing.

Stories connect with a customer in a way that’s impossible when relying only on facts and figures. This session will examine both the value of stories and an approach on how to use them.

After this session, you will be able to:

• Understand how stories can impact the customer experience
• Identify the different types of stories
• Know the key elements of an effective story