Mandel Communications Blog

October 27, 2016

Could your salespeople be eroding profit margins through excessive discounting? Or through unnecessary product, service, or contractual give-aways? Margin erosion usually stems from the failure to establish differentiated value early in the sales process. Here are 3 tips you can use to turn margin erosion into margin generation.

October 13, 2016

Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.

September 29, 2016

In my 32 years of experience as a speaking coach, I’ve learned a few things that could be helpful to you as you strive to make your own ideas heard and to improve how you communicate with others—whether it’s making a sales presentation, updating stakeholders on the status of a project, or presenting to the Board of a Fortune 100 company. Here are 6 crucial tips to help you on your journey.

September 15, 2016

My experience, first as a client of Mandel's who received Train-the-Trainer Certification and now as Mandel’s own senior director of global training services, gives me a unique perspective on why “trainer training” in communication skills can be so powerful. Here are the top 3 benefits I believe companies gain when their own trainers get certified to deliver communication skills training.

September 01, 2016
You’ve been asked to speak at a customer user conference, an internal sales meeting, or a similar type of event. It seems like lately, whenever you attend these types of events, you’re either wowed by greatness or bored by mediocrity. Of course, you want your presentation to be remembered as one of the greats! So, here are some pitfalls to avoid and things you can do to keep your audience engaged.
August 18, 2016
Death by PowerPoint is real. I hear it all the time from executives and B2B buyers: “PowerPoint presentations do more harm than good.” Could your sales team's poor use of slides be killing your sales? Here are three things you can do to avoid "Death by PowerPoint" and deliver more powerful, precise, and persuasive sales presentations.
August 04, 2016

Years ago, I had the chance to be coached by a well-respected professional in my field. At the end of the day, I sat poised with pen in hand to capture his wise counsel. Then, he simply said: “Just say less!” In the years since, I've come to fully realize the value of this advice. But, good advice that's simply stated isn't always simple to implement. Which is why I want to offer three suggestions to help you, as you strive to just say less.

July 21, 2016

When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.


July 07, 2016

In his 30-plus years as a communications coach and trainer, Steve Mandel says there are two concerns Fortune 500 executives raise again and again about how people communicate with them. He shares what those concerns are and how they directly correlate to steps you can take to become a more skilled, confident, and highly competent executive communicator.

Note to our readers: This is an edited version of a blog post originally published on April 3, 2014.

June 23, 2016
You've probably heard the expression, "Content is king." And, it's likely your company has spent a lot of money creating content that supports successful selling. But even the world's greatest message or content will fail to persuade if your sales reps can't deliver it effectively. When it comes to sales performance, here's why content delivery is king.
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