Mandel Communications Blog

When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.

In his 30-plus years as a communications coach and trainer, Steve Mandel says there are two concerns Fortune 500 executives raise again and again about how people communicate with them. He shares what those concerns are and how they directly correlate to steps you can take to become a more skilled, confident, and highly competent executive communicator.

Note to our readers: This is an edited version of a blog post originally published on April 3, 2014.

At the front of the room, the session leaders spoke what must have been profound words for the 200 people gathered that day, as nearly every person sat silently, head bowed. No, this wasn't a religious service — it was a global sales meeting. Professionals had gathered from around the world to learn how to execute their company's new go-to-market strategy. And, no one was paying attention. Sadly, this scene is not uncommon in business today. Fortunately, the root causes that drain the ROI out of meetings and training events like these are not only identifiable, they’re preventable. Here are the top 3 reasons audiences are likely to pay more attention to their smartphones than your content — and what you can do about it.