Influence with Stories for Sales Professionals™
About This ProgramDiscover how to differentiate yourself from the competition, by skillfully weaving the epic power of two-minute storytelling into your sales presentations and conversations.
Learn how to construct and use short and vivid stories to bring your solution to life in the minds of customers.
Why This Program
You’ve done your due diligence. You understand your customer's business needs and interests. You know how your solution can add value. But, you struggle with how to differentiate it from the competition's. You wonder:
- Do customers strongly connect with what I have to say − or do they tune out?
- Does my value proposition sound like everyone else's?
- Will customers clearly understand what separates my solution from the competition's?
- Leverage the remarkable power of buyer-centric stories in your conversations and presentations
- Apply time-proven elements of “classic” storytelling to influence buying decisions
- Construct relevant and engaging stories that move the sales process forward, using the Mandel Storyboard™
- Build credibility by capturing your customers' attention and heightening their involvement in your story
- Refine and strengthen your story creation and storytelling skills
- Mandel Storyboard®: A framework to help maximize the impact of your story by identifying and organizing its key elements in ways that build support for your solution
- Based on learn-by-doing activities that produce skills that stick
- Designed to bridge the gap between knowing what to do and how to do it
- Linked to your organization’s current business issues, initiatives, and goals
- Focused on real world performance improvement and on-the-job application
- Enlivened by built-in practice sessions
- Supported by expert, individualized, in-the-moment coaching
Featured Case Study