Training Services

Influence with Stories for Sales Professionals™


About This Program
Discover how to differentiate yourself from the competition, by skillfully weaving the epic power of two-minute storytelling into your sales presentations and conversations.

Learn how to construct and use short and vivid stories to bring your solution to life in the minds of customers.  




Format
Virtual
Duration
2.5 Hours, Plus 1.5 Hour Practice Session



Why This Program

You’ve done your due diligence. You understand your customer's business needs and interests. You know how your solution can add value. But, you struggle with how to differentiate it from the competition's. You wonder:

  • Do customers strongly connect with what I have to say − or do they tune out?
  • Does my value proposition sound like everyone else's?
  • Will customers clearly understand what separates my solution from the competition's?


Learn To
  • Leverage the remarkable power of buyer-centric stories in your conversations and presentations
  • Apply time-proven elements of “classic” storytelling to influence buying decisions
  • Construct relevant and engaging stories that move the sales process forward, using the Mandel Storyboard
  • Build credibility by capturing your customers' attention and heightening their involvement in your story
  • Refine and strengthen your story creation and storytelling skills
Benefits
  • Differentiate yourself early in the sales cycle by creating an emotional connection to you and your solution.
  • Justify your price and terms by creating a memorable mental picture of your solution's unique value 
  • Enable customers to better advocate for your solution when you are not there, by inspiring their natural human tendency to repeat your well-crafted stories




Mandel Tools
  • Mandel Storyboard®: A framework to help maximize the impact of your story by identifying and organizing its key elements in ways that build support for your solution
Instructional Approach
  • Based on learn-by-doing activities that produce skills that stick
  • Designed to bridge the gap between knowing what to do and how to do it
  • Linked to your organization’s current business issues, initiatives, and goals
  • Focused on real world performance improvement and on-the-job application
  • Enlivened by built-in practice sessions
  • Supported by expert, individualized, in-the-moment coaching




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About Mandel

Mandel Communications is a global consulting and training services firm that has helped 100,000+ professionals from more than 500 companies in 55 countries develop Moment of Truth Communication and Selling Skills.
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