Training Services

Think & Speak for Results in the Briefing Center™


About This Program

Learn how to deliver more memorable briefings that will advance the sales process and make your overall briefing program a vital organizational competency.

Gain the skills to create and deliver customer-centric briefings that are highly relevant, credible, and motivating to customers and prospects.





Format
Face-to-Face with Instructor Max Participants: 12
Duration
2 Days



Why This Program
Customer-focused briefings that are engaging, credible, and closely targeted to an audience's needs and care-abouts can move the sales process forward dramatically.

Learn To
  • Set goals for your presentation
  • Understand and anticipate audience needs 
  • Organize content into a clear, audience-centric flow
  • Adapt content to your audience—whether technical or non-technical
  • Create a listener-focused opening to your presentation
  • Link to audience care-abouts throughout your presentation
  • Use color spots to enhance retention of your message
  • Master a balanced posture to increase confidence
  • Pause to gather thoughts and make a point
  • Use eye contact to connect and build trust
  • Move with purpose to engage listeners
  • Use gestures for emphasis
  • Create interest using vocal and facial animation
  • Use visuals to enhance engagement
  • Encourage audience interaction
  • Ask-thought provoking questions to uncover needs
  • Handle challenging questions from audience members
  • Close with a strong call to action
Benefits
  • Strengthen what you say
  • Improve how you say it
  • Motivate customers and prospects to listen
  • Advance the sales process
  • Increase the value of your overall briefing program as a vital organizational competency



Mandel Tools
  • Presentation Planner: A tool to help you gather info about your audience and what's important to them
  • Mandel BLUEPRINT®: A framework for structuring your opening, main points, and closing
  • ARM™ (Align, Respond, Maintain): A model for handling tough questions and objections
  • Self-Coaching Worksheet: A checklist for tracking feedback—your own and others'—on your skill development
  • Virtual Presentation Skills Tips: Best practices for presenting in a virtual environment

 

 

Learn more about the latest Briefing Center Research and Insights

Instructional Approach
  • Based on learn-by-doing activities that produce skills that stick.
  • Designed to bridge the gap between knowing what to do and how to do it
  • Linked to your organization’s current business issues, initiatives, and goals
  • Focused on real world performance improvement and on-the-job application
  • Enlivened by built-in practice sessions
  • Supported by expert, individualized, in-the-moment coaching
  • Enriched by immediate videotaped feedback



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About Mandel

Mandel Communications is a global consulting and training services firm that has helped 100,000+ professionals from more than 500 companies in 55 countries develop Moment of Truth Communication and Selling Skills.
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