The Journey to World Class Briefings

With your company’s reputation and revenue at stake in the Briefing Center, why risk putting a discussion leader who’s not at their best in front of your customers?

Discover how three technology industry leaders implemented a discussion leader engagement strategy to improve briefing outcomes. Then, review the steps you can take to start on your own path toward world-class briefings.

Learn how to develop your executives and subject matter experts (SMEs) into discussion leaders who can tell your brand’s story in a customer-centric way that differentiates you from the competition.