“Talking about the customer before we talk about ourselves was a mindset change. Our SMEs use the Mandel Blueprint® framework, so there’s consistency in the presentations. And, that makes it easier for the customer to follow. The biggest impact that we’ve seen is in the increased confidence level of our customers and prospects in BMC solutions. It’s the discussion leaders that move that needle during the briefing day.” — Karen Bintz, Senior Director, Customer Experience

Learn more about how Mandel partnered with BMC to develop its Briefing Program.