SCIPAB®

A messaging tool to help you communicate with impact

IMPROVE HOW YOUR COMPANY COMMUNICATES

Tap into the power and potential of your most precious asset—your people. SCIPAB is a 6-step tool that can improve how your talent communicates, collaborates, and gets work done.

SITUATION

State what you know about your listener's circumstances relevant to the discussion. List their business, technology, industry , and plan.

COMPLICATION

Identify the changes, pressures or demands that are impacting the situation. What problems or opportunities do they present.

IMPLICATION

Show the personal or business consequences of failing to act upon the issues presented in the Complication

POSITION

Clearly state what needs to be done to solve your listeners problem. It is a short and strategic point of view.

ACTION

Help your listener understand the role you want to play the questions you'd like them to consider during a presentation

BENEFIT

Describe how your recommended Position/Action will address listeners' needs. State results clearly and quantifiably. The benefits you describe should differentiate you and be meaningful to your listeners.

SCIPAB HELPS YOU ORGANIZE IDEAS & INSPIRE OTHERS

We believe anyone can become a remarkable communicator. Given the right skills and tools, any employee at any level can learn to communicate with clarity and deliver with impact everyday—and especially when it matters most.

HOW SCIPAB BENEFITS BUSINESS COMMUNICATORS

USE CRITICAL THINKING

to select the most meaningful and relevant content to your audience—the elements most likely to get listeners leaning in to your ideas.

THINK EFFICIENTLY

and insightfully about the content they want to communicate, from the perspective of their listeners’ interests, needs, wants and priorities.

STRUCTURE CONTENT

into the most efficient, logical, and comprehensible flow for the setting and their listeners' preferences.

ENGAGE LISTENERS

with a clear and compelling audience-centric message that they can easily understand and resonate with.

INSPIRE LISTENERS

to believe in you and your ideas and to act on your recommendations.

EMBRACE THE POWER OF SCIPAB TO DRIVE BETTER BUSINESS RESULTS

Help employees across your company learn the most effective way to prepare for their meetings, presentations, and conversations. 

Mandel trains employees to use SCIPAB to organize their content into a persuasive narrative flow that resonates with decision-makers and drives optimal outcomes for your business.

Benefits AND OUTCOMES
Speed sales and increase deal size
Increase the speed and quality of decision-making
Improve communications up, down, and across the organization
Energize and sustain organizational change and transformation

Accelerate innovation and digitization

VOICE OF THE CUSTOMER: HEWLETT-PACKARD ENTERPRISE

Brian Falvey, Director, Public Sector Channel Sales & Strategic Programs at Hewlett-Packard Enterprise joins Mandel to discuss important questions about his experience working with Mandel, and the ways Mandel has helped him drive sales and achieve business results at HPE.

WHO BENEFITS FROM USING SCIPAB?

  • CEOs
  • Operations Supervisors
  • New College Hires
  • Sales Professionals
  • IT Professionals
  • Systems Engineers
  • Copywriters
  • Finance Leaders
  • Graphic Designers
  • Corporate Attorneys
  • M&A Experts
  • Marketing Professionals

MANDEL THOUGHT LEADERSHIP

SCIPAB in Every Day Life
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TED Talks have become a go-to example for how to give an engaging presentation from the big stage. They can be informative, inspiring, and often incredibly entertaining. But is the TED Talk format right for a business presentation delivered in a conference room? Probably not — but the skills used by TED Talk presenters definitely are! Learn how to identify what goes into a successful TED Talk and how to make those skills work for you in your everyday business presentations.
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Challenging questions, even confrontational ones, present an opportunity. Tough questions, when handled well, can help you and your team strengthen credibility and gain support for your ideas and solutions. The only question is, how to do it well? Learn Mandel’s 3-step model for skillfully responding — not reacting — to tough questions with confidence and ease.
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Data visualizations can help the human brain make sense of complex information — but only if you know how to present them. No matter who your audience is, everyone’s brain is hardwired to process the flow of information in the same way. Learn science-based tips for presenting data visualizations in a way that keeps any audience focused on your message and prevents them from feeling overwhelmed or distracted.
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You know your scientists, engineers, and technology experts are the best around. They're proven innovators and solution providers within your organization. Why, then, is presenting to a business audience such a common challenge for technical professionals? Learn 11 tactics your technical team can use right now to make them more effective and influential communicators for any business decision maker.

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