The Five Deadly Customer Interface Fails WebcastWhere in the sales cycle are communication failures costing you? Every interaction your sales reps have with a customer, from initial contact to closing, is a moment of truth. An inability to communicate well at any of these critical moments puts your pipeline at risk.
The Voice of the C-Suite Customer In Appreciation of MandelJason Andrew of BMC Software, Inc., in conversation with Ed Musselwhite of Mandel Communications, discusses: 1) the importance of BMC’s award-winning Customer Executive Briefing Program to sales expansion and to bottom-line performance and 2) how that success has been amplified for BMC by partnering with Mandel to train all of BMC’s briefing center presenters and facilitators.
The Power of StorytellingIn this video, Brad Holst relates the power of storytelling in engaging audiences and sales prospects. He also covers some of the misconceptions about story telling and the difference between references cases and stories. Most importantly, Brad reminds us there are classic, time testing structures for story telling even when you have just a few minutes in front of someone.