Are you drowning in alphabet soup?
“Our APAC GSAMs need to more effectively communicate performance against SLAs in their upcoming Q4 QBRs with customer BDMs so they see the growth in both TCO and ROI. This not only includes improvements to MTBFs, but also in ASA, FCR, and MTTR.”
This was a customer's response when asked about the problem he was seeking Mandel Communications' help in solving. When asked if heavy use of acronyms might be part of the problem, he responded, “We do use a lot of TLAs and FLAs. We do try to limit their use with our customers, but they still slip out. So, now we have an ITA guide on our website where they can find their definitions.”
This would be LOL funny…whoops…I mean laugh out loud funny, if it weren't such a common occurrence in so many organizations.
Acronyms can improve memorability.
I’ll be the first to admit that the proper use of acronyms can benefit listeners. First and foremost among their benefits is increased memorability. For example, would you be more likely to remember National Space and Aeronautics Administration or NASA? Light Amplification by Stimulated Emission of Radiation or LASER? Self-Contained Underwater Breathing Apparatus or SCUBA?
Acronyms can also help form the culture of organizations, work groups, and professional disciplines. They can even shave a few seconds off the length of many communications.
Overusing acronyms unconsciously can be damaging and abusive to listeners.
All too often, people aren't even aware of their acronym usage, nor have they thought about the appropriateness of using acronyms with a target audience. This deadly combination can result in:
- Confusion for — and alienation of — your listeners.
- Mistakes and disagreements based on false interpretations your listeners may make.
- Cheapened listener-perceived value of your products, solutions, and/or services.
There are 3 keys to using acronyms safely and effectively.
To reap the full benefit from using acronyms, and to avoid misusing them, follow these guidelines:
- Always use acronyms by conscious choice, not habit.
- Define an acronym the first time you use it with listeners outside of your immediate work group. This applies to both spoken and written communications.
- Cut back on using so many acronyms. I made a promise to myself to do this when talking about my own company, and I've noticed an improvement in the efficacy of my communications.
For a fun, irreverent, and illuminating video about acronyms and initials, check out this 6 minute video by Mental Floss.
What does the hit on Netflix called The Queen’s Gambit tell us about how to sell in a virtual setting? Actually, something very important.
Before we break down how this show teaches us the key to virtual selling let’s look at the backstory.
Sales professionals need a mix of soft skills to be successful. While rapport building is often considered the top sales skill, listening is the most critical skill for closing sales, and building long-term client relationships.
Learn 3 crucial tips to closing sales, and why listening is the top sales skill of 2021.
Gratitude. Appreciation. Recognition. It makes you feel good. This week in the US, many will pause for a day or two to give thanks and show appreciation for the things and people we care about most. It’s no secret how appreciation benefits the person getting it—but did you know it benefits the person giving it just as much?
Discover why recognition is such a powerful tool for improving relationships and wellbeing in life—and at work. Learn how to (and how NOT to) express your appreciation to others.
People in communities across the globe are adjusting to communicating while wearing masks. As we’re all experiencing, masks present both verbal and non-verbal communication challenges.Given this, we’ve prepared 5 tips for effective communications while wearing a mask, and compiled several insightful articles from leading publications on additional best practices.
If your 2020 user conference plans were impacted by the pandemic, you’re not alone. And if, like many, you’ve chosen to move forward by converting to a virtual conference, you’ll be relying more than ever on your speakers’ skills. Share these 8 tips with your virtual conference speakers to help them prepare to impress.
It happened fast. One day you were meeting with your colleagues at the office. The next day you and everyone you work with are working in remote isolation from home. Whether you’re new to working remotely or an experienced veteran, we all need to raise our virtual collaboration game to not only make this new reality work, but to make it work really well. Read on to discover seven practical, high impact tactics you can implement right now to ensure the success of your virtual meetings.
Customers coming to a user conference aren’t there for the fanfare, they’re there for the expertise. If you’re an expert speaking at a user conference, you’re highly knowledgeable and passionate about your topic, but you might not be an expert at speaking in front of an audience. Here are five practical tips that you can implement right away for any upcoming speaking event.
Learn how making a few smart, yet simple, changes to your email can improve your odds of quickly getting the response you need.
Read the blog and learn how to make your next team offsite your most productive yet.
- Welcome to the Future of Sales (Hint: It’s Virtual)
- Listen Closely: Your Company Culture Depends On It
- How to Deliver Impactful, Engaging Hybrid Meetings
- Leading a Virtual Team Means Doing Things Differently
- Are You Really Listening?
- 4 Listening Tips for Improving Your Virtual Meetings
- The Irresistible Power of Stories in Virtual Selling
- The Top Sales Skill for 2021!
- Top Virtual Communication Mistakes – and How to Overcome Them in 2021!
- Tell a Story. Close a Deal. Even on Zoom.