Brad Holst

I sat captivated, along with the rest of the audience, as General Colin Powell told a story about President Ronald Reagan and the squirrels that live around the Oval Office patio. It culminated in a potent lesson about influencing executive decision makers. It grabbed and held attention with just the right dollops of humor sprinkled throughout. It was told artfully and efficiently, in less than two minutes. Not a word wasted. I was watching a masterful storyteller at work and it was an afternoon I'll never forget. Here are the 3 storytelling lessons I learned from General Powell.

Has this ever happened to you? You’ve got a brilliant idea, one you know could deliver huge value. All the data supports it. But when you present it to others...they're just not that interested. Why? It could be that your presentation spoke only to their brains and not to their hearts. Learn how storytelling can help your audience emotionally connect with you and your ideas, making your presentation more memorable and influential. 

What do wildly successful business people have in common? Multiple studies confirm they tend to be exceptional communicators—people who excel at moving information and insight into action. What can you learn from these communication superheroes? In all my years’ experience working in the business communication field, I’ve observed that two behaviors set exceptional communicators apart. Read this week's blog to learn what they are.

I think most of us would agree that nothing good happens when people stop listening to each other. So, how can you be a better listener? It may sound counterintuitive, but to be a good listener you have to learn how to be heard. This week, I want to talk about how not feeling heard sabotages effective listening and what you can do about it.

At the front of the room, the session leaders spoke what must have been profound words for the 200 people gathered that day, as nearly every person sat silently, head bowed. No, this wasn't a religious service — it was a global sales meeting. Professionals had gathered from around the world to learn how to execute their company's new go-to-market strategy. And, no one was paying attention. Sadly, this scene is not uncommon in business today. Fortunately, the root causes that drain the ROI out of meetings and training events like these are not only identifiable, they’re preventable. Here are the top 3 reasons audiences are likely to pay more attention to their smartphones than your content — and what you can do about it.