In a blog earlier this month, I promised to share ways to increase your level of comfort and effectiveness when presenting on camera, based on my own experience recording videos for Harvard Business Publishing.
While thrilled to record for Harvard ManageMentor®, I was equally stressed over how to make it happen. I lost a lot of sleep pondering, “How do I create content for a short, 3-minute video that’s both compelling and useful?”
From those sleepless nights, I developed three guidelines you can use to take some of the anxiety out of creating and recording high-quality video content.
- Sharply focus on a single issue if you want to create meaningful content and keep within an approximately 3-minute timeframe.
- Understand your target audience’s motivation for watching your video, in order for your content to resonate.
Emotionally connected storytelling
- Anchor your video with a well-constructed story. Hook viewers by creating and relieving tension and bringing your topic to life in a relatable and believable way.
- Be crystal clear on your call to action, and (when appropriate) break it down into memorable and easy to understand steps.
- Limit your word count to approximately 400 words to keep your video close to three minutes. This can be a challenge - my own initial drafts all averaged around 600 words.
- Edit your content by recording, timing, and then reviewing what you have on your smart phone or tablet. You’ll be surprised how this method will quickly enable you to reduce your word count, while at the same time improving the quality of your video content.
I should also mention that Mandel's creation tools proved to be priceless in guiding my video content creation efforts.
Check out the first of my most recent Harvard ManageMentor® videos to see how I applied these three principles. Watch now - Three Keys to Influencing Others.
What does the hit on Netflix called The Queen’s Gambit tell us about how to sell in a virtual setting? Actually, something very important.
Before we break down how this show teaches us the key to virtual selling let’s look at the backstory.
If your 2020 user conference plans were impacted by the pandemic, you’re not alone. And if, like many, you’ve chosen to move forward by converting to a virtual conference, you’ll be relying more than ever on your speakers’ skills. Share these 8 tips with your virtual conference speakers to help them prepare to impress.
As we continue to work in remote environments, virtual video meetings are keeping us connected and business moving forward. They’re also leaving us exhausted. The extra mental processing required to navigate screen-based interactions means even those accustomed to frequent meetings are experiencing the burnout. To restore and productivity, consider four alternatives for business communication that eliminate the screentime.
It happened fast. One day you were meeting with your colleagues at the office. The next day you and everyone you work with are working in remote isolation from home. Whether you’re new to working remotely or an experienced veteran, we all need to raise our virtual collaboration game to not only make this new reality work, but to make it work really well. Read on to discover seven practical, high impact tactics you can implement right now to ensure the success of your virtual meetings.
With travel restrictions, reduced in-person meetings, and canceled events, many organizations have employees working from home. For remote team members interested in brushing up on virtual communication skills, we’ve put together a list of helpful articles.
Customers coming to a user conference aren’t there for the fanfare, they’re there for the expertise. If you’re an expert speaking at a user conference, you’re highly knowledgeable and passionate about your topic, but you might not be an expert at speaking in front of an audience. Here are five practical tips that you can implement right away for any upcoming speaking event.
Learn how making a few smart, yet simple, changes to your email can improve your odds of quickly getting the response you need.
Read the blog and learn how to make your next team offsite your most productive yet.
TED Talks have become a go-to example for how to give an engaging presentation from the big stage. They can be informative, inspiring, and often incredibly entertaining. But is the TED Talk format right for a business presentation delivered in a conference room? Probably not — but the skills used by TED Talk presenters definitely are!
Learn how to identify what goes into a successful TED Talk and how to make those skills work for you in your everyday business presentations.
- Welcome to the Future of Sales (Hint: It’s Virtual)
- Listen Closely: Your Company Culture Depends On It
- How to Deliver Impactful, Engaging Hybrid Meetings
- Leading a Virtual Team Means Doing Things Differently
- Are You Really Listening?
- 4 Listening Tips for Improving Your Virtual Meetings
- The Irresistible Power of Stories in Virtual Selling
- The Top Sales Skill for 2021!
- Top Virtual Communication Mistakes – and How to Overcome Them in 2021!
- Tell a Story. Close a Deal. Even on Zoom.