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Inspire Curiosity for Your Ideas by How You Communicate

September 21    |    Heather Muir

Curiosity makes learning possible.Ultimately, it’s a powerful driver of innovation and progress.

That’s why I was so excited to listen to this Knowledge@Wharton podcast. In it, astrophysicist Mario Livio is interviewed about his new book: Why? What Makes Us Curious.

Asked whether he thinks curiosity is a difficult trait to improve, Livio surprisingly says “No.”

Then, he points to how learning can be designed to evoke curiosity.
“If you teach science to young children, don’t start by trying to teach them things that they may not be interested in. Start with something they’re already curious about, like dinosaurs.”

As a mom, I thought, “This guy totally gets 3-year-olds.”

He continued by saying: 

“Start with dinosaurs and then find interesting ways to connect from that to other concepts you would like them to learn, rather than starting from the beginning with something they may not be interested in.”

So what does this all have to do with communication skills?
That’s when the light bulb went off for me.

I immediately thought of Mandel’s communication framework: Situation-Complication-Implication-Position-Action-Benefit®, otherwise known as SCIPAB®.

I realized that SCIPAB isn’t just a tool for engaging in conversations or presenting your ideas—it’s a tool for inspiring curiosity.


By doing exactly what Livio describes (but with colleagues and customers, not preschoolers). SCIPAB is a thinking tool that helps you focus first on the things your listeners care about most.

It helps you make YOUR idea—your product, your service, your recommendation, your solution—hyper-relevant to THEIR most pressing needs or wants.

And that’s where the magic happens.
Your listener grows curious enough to want to learn more. To have another conversation with you. To schedule that next meeting. To take the next step.

Why? Because you were able to make YOUR idea all about THEM and the things they care about most.

I know we talk a lot about SCIPAB here at Mandel.
So much so, that you may be rolling your eyes right now.

But I’m not kidding when I say SCIPAB has a near-cult following among business leaders who’ve brought Mandel’s framework into their organizations and among former communications training workshop participants.

And for good reason—it works.

If you’re curious about how to make other people more curious, check it out. And then let me know what you think.

Learn about SCIPAB and download your personal pocket prompt.

P.S. Curious about how YOU can train thousands of employees on the SCIPAB thinking tool from the comfort and convenience of their own desktops? 

Contact us to get an advance preview of our NEW ONLINE learning course. 






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Mandel is the global communication skills training company for organizations that believe in unleashing the power and potential of their employees. As proven experts in the science of communication in a complex world, we help companies around the world discover new ways to help their people think and speak more effectively, and make every communication count.
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