Curiosity makes learning possible.Ultimately, it’s a powerful driver of innovation and progress.
That’s why I was so excited to listen to this Knowledge@Wharton podcast. In it, astrophysicist Mario Livio is interviewed about his new book: Why? What Makes Us Curious.
Asked whether he thinks curiosity is a difficult trait to improve, Livio surprisingly says “No.”
Then, he points to how learning can be designed to evoke curiosity.“If you teach science to young children, don’t start by trying to teach them things that they may not be interested in. Start with something they’re already curious about, like dinosaurs.”
As a mom, I thought, “This guy totally gets 3-year-olds.”
He continued by saying:
“Start with dinosaurs and then find interesting ways to connect from that to other concepts you would like them to learn, rather than starting from the beginning with something they may not be interested in.”
So what does this all have to do with communication skills?That’s when the light bulb went off for me.
I immediately thought of Mandel’s communication framework: Situation-Complication-Implication-Position-Action-Benefit®, otherwise known as SCIPAB®.
I realized that SCIPAB isn’t just a tool for engaging in conversations or presenting your ideas—it’s a tool for inspiring curiosity.
By doing exactly what Livio describes (but with colleagues and customers, not preschoolers). SCIPAB is a thinking tool that helps you focus first on the things your listeners care about most.
It helps you make YOUR idea—your product, your service, your recommendation, your solution—hyper-relevant to THEIR most pressing needs or wants.
And that’s where the magic happens.Your listener grows curious enough to want to learn more. To have another conversation with you. To schedule that next meeting. To take the next step.
Why? Because you were able to make YOUR idea all about THEM and the things they care about most.
I know we talk a lot about SCIPAB here at Mandel.So much so, that you may be rolling your eyes right now.
But I’m not kidding when I say SCIPAB has a near-cult following among business leaders who’ve brought Mandel’s framework into their organizations and among former communications training workshop participants.
And for good reason—it works.
If you’re curious about how to make other people more curious, check it out. And then let me know what you think.
P.S. Curious about how YOU can train thousands of employees on the SCIPAB thinking tool from the comfort and convenience of their own desktops?
Contact us to get an advance preview of our NEW ONLINE learning course.
Customers coming to a user conference aren’t there for the fanfare, they’re there for the expertise. If you’re an expert speaking at a user conference, you’re highly knowledgeable and passionate about your topic, but you might not be an expert at speaking in front of an audience. Here are five practical tips that you can implement right away for any upcoming speaking event.
Read the blog and learn how to make your next team offsite your most productive yet.
TED Talks have become a go-to example for how to give an engaging presentation from the big stage. They can be informative, inspiring, and often incredibly entertaining. But is the TED Talk format right for a business presentation delivered in a conference room? Probably not — but the skills used by TED Talk presenters definitely are!
Learn how to identify what goes into a successful TED Talk and how to make those skills work for you in your everyday business presentations.
You know your scientists, engineers, and technology experts are the best around. They're proven innovators and solution providers within your organization. Why, then, is presenting to a business audience such a common challenge for technical professionals?
Learn 11 tactics your technical team can use right now to make them more effective and influential communicators for any business decision maker.
Admittedly, I've struggled to find a reliable way to help people reduce their public speaking anxiety, despite years of trying. I’ve advised people to do just about anything I could think of that might help, e.g., breathing, meditation. While I haven't found the thing that works every time for every person, there is one technique that seems to be more effective than most. Even if you've already found something that works well for you, this technique is worth trying out.
Imagine being asked to present to your entire company tomorrow. Does the idea of it make you nervous? You might be tempted to get right to work, writing every word down and committing them to memory. Now, what if I said you couldn’t memorize your talk? Whoa, wait a minute. You wonder, “How am I supposed to remember what to say?”
Find out why memorizing is a terrible idea and what you should do instead to prepare for your next presentation.
Be sure to set your speakers up for success. Read this week's blog to find out how.
Executive briefings. Big sales meetings. Project pitch meetings. What do they have in common? The stakes are sky high. There’s a lot riding on them for you and your company — revenue, reputation, productivity. Do your people have, both, the presentation AND facilitation skills to ensure their success?
Read the blog to find out and to get your free Discussion Leader Self-Assessment Tool and Facilitator Checklist.
Memory almost full. Imagine that warning flashing brightly on the forehead of every audience member. A successful presentation isn’t just about the speaker’s dynamic energy or their confident manner in front of an audience. Without compelling, easy to follow content, it doesn’t matter how comfortable you are in the spotlight. You and your topic will quickly be forgotten. So how do you ensure lasting, memorable impact? Learn how to be remembered by leveraging the ancient, globally relevant, and scientifically proven rule of three to focus your content, motivate your listeners, and make your executive presence shine.
How many meetings have you gone to this week? Were they productive, or did they just create the need for more? Now think about how many meetings happen every day in your organization. Companies lose millions of dollars each year on wasted employee time in meetings and, as a result, employees become increasingly stressed and unhappy. Believe it or not, part of the problem is the meeting invitation. Learn how a simple, quick addition to your meeting invites can help you and your organization have consistent meeting success every time.
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