Want better presentation results? Plan strategically, not tactically. Instead of recycling slides from older decks and making them fit your presentation, start with who your audience is and what you want to accomplish. Here's how.
The way most people put together presentations these days is to go to an old slide deck and find slides that, with a little tweaking, can be reused. Then, they create any new slides that might be needed.
Finally, all these slides get moved around until they're in the order that the speaker wishes to present them. This is the tactical approach to presentation planning. I don't recommend it.
Use a strategic approach to presentation planning. You'll get better results.
There are three stages to strategically planning an effective presentation:
- First, start with a clear view of who your audience is and what you want to accomplish with them.
- Then, clarify your core message and fill in the needed details.
- Lastly, add slides, stories, demos (if appropriate), or any other information that helps you explain your logic.
Here are some things to think about at each stage in the strategic presentation planning process.
Consider who will be in your audience and what's important to them.
- What keeps them up at night?
- What is the issue they need to solve or be informed about?
- What is their attitude toward the topic? Positive, negative, or neutral? Is the audience split?
- What is their level of knowledge on the topic? Do you need to define acronyms or technical terminology?
Define what you want your core message to be.
- Net out what is sometimes called the “elevator pitch” or “executive summary.”
- Begin your presentation with this core message.
- Use a proven framework, like the Mandel Blueprint®, to build and present your core message.
- Include a statement of the problem from the audience’s point of view to set the context.
- Offer your opinion on what needs to be done.
- Make your “ask” of the audience.
- This should all happen in the first 90 seconds of your presentation.
Group presentation details around your main ideas or headings.
- Make your main ideas the content of your agenda slide.
- Limit the number of main ideas to three. It's easier for the human brain to process and retain facts or information in groups of three. If you must include more, don't exceed five main ideas.
- Keep the detail you provide to “must know” information.
- Put “nice to know” information in your handout package, appendices, or on backup slides.
Learn more about the Mandel Blueprint® or the ever-popular stand-alone SCIPAB® framework. Or, explore our Corporate Communication Training Workshops, where we teach professionals how to expertly use these and other tools to up-level all of their communications, formal and informal.
Conducting a hybrid meeting, one where some of those attending are in the room and others are virtual, is a lot harder than many think—and it’s quickly becoming the new norm.
Focusing on a few key aspects of your delivery can help you take advantage of this new meeting mode.
With remote jobs increasing in 71% in 2020, many leaders continue to manage remote workers as if they were managing a co-located team.
Yet, fifty three percent of leaders we surveyed at a recent webinar said that they had NOT received any training on leading a virtual team.
Under normal circumstances, staying present and being able to fully commit to listening is difficult. However, in this new reality of digital interaction and mental fatigue, listening has a new set of challenges.There’s good news. We can make listening easier in our virtual meetings, improving the experience of our participants! Here are a few tips.
What does the hit on Netflix called The Queen’s Gambit tell us about how to sell in a virtual setting? Actually, something very important.
Before we break down how this show teaches us the key to virtual selling let’s look at the backstory.
With the beginning of the New Year, it’s the perfect time to address the virtual communication mistakes that have become common with so many of us working virtually this past year.
Here are 3 of the most common mistakes when communicating virtually, and what you can do to overcome them.
In every virtual training workshop that Mandel delivers, we dedicate a Virtual Meeting Producer (or moderator or facilitator) to act as the Trainer’s co-pilot.
A Virtual Producer manages the meeting platform functions and mitigates any technical challenges, allowing the Trainer to focus exclusively on the learning and development of the workshop participants.
As someone who wears a virtual producer hat, here are 5 best practices to help you create engaging virtual meetings.
As part of our research into listening intelligence, we’ve detected four distinct styles (or preferences) of how people listen. These four listening styles cover what individuals pay attention to as well as what they are likely to miss in any collaboration.
Learn more about the 4 Listening Habits, and how listening impacts both the well-being and productivity of your virtual teams.
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- Why Listening Is Key to Onboarding New Hires—Especially If They’re Virtual
- Welcome to the Future of Sales (Hint: It’s Virtual)
- Listen Closely: Your Company Culture Depends On It
- How to Deliver Impactful, Engaging Hybrid Meetings
- Leading a Virtual Team Means Doing Things Differently
- Are You Really Listening?
- 4 Listening Tips for Improving Your Virtual Meetings
- The Irresistible Power of Stories in Virtual Selling
- The Top Sales Skill for 2021!