To achieve your organization’s goals, you need a critical mass of highly skilled communicators who are ready to carry forward every important encounter—whether a key conversation or high-stakes presentation.

The odds are stacked against your sales professionals, unless they have the proven readiness to deliver your organization’s messages in clear, believable, and customer-centric ways—even under pressure.

Executives often pay a high price for communication missteps. Knowing what to say under relentless pressure is a vital skill, as is the ability to display the “executive presence” needed to inspire the trust of others.