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Storytelling White Paper

Great storytelling can seem like magic, so what's the secret?


How do you get people to listen? Not just listen — but also really care about what you are saying, understand it, and invest in it? This is one of a leader’s greatest challenges, especially when it comes to delivering important messages.

An effective story makes the listener remember your message, take it to heart, and tell it to others. That may be why in today’s business world, storytelling has become such a highly desirable leadership skill.

The truth is that all great stories follow a few simple rules that ANYONE can learn, practice, and master.

Download the whitepaper and learn:

  • 5 elements every effective story MUST include 
  • Why your hero’s struggle is everything
  • 3 most common types of stories people tell
  • How NOT to tell a personal story

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About Mandel
Mandel is the global communication skills training company for organizations that believe in unleashing the power and potential of their employees. As proven experts in the science of communication in a complex world, we help companies around the world discover new ways to help their people think and speak more effectively, and make every communication count.
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