storytelling

What inspires and motivates people to action? Here’s a hint: it’s not a PowerPoint deck filled with data points and analytics. Learning how to share a powerful story can positively influence others and help your ideas become memorable. Perhaps you need to promote a new idea or close that crucial sale. Learn how some of the most successful business ventures today got their start from sharing a powerful story and how you can make your own narrative work for you.

Memory almost full. Imagine that warning flashing brightly on the forehead of every audience member. A successful presentation isn’t just about the speaker’s dynamic energy or their confident manner in front of an audience. Without compelling, easy to follow content, it doesn’t matter how comfortable you are in the spotlight. You and your topic will quickly be forgotten. So how do you ensure lasting, memorable impact? Learn how to be remembered by leveraging the ancient, globally relevant, and scientifically proven rule of three to focus your content, motivate your listeners, and make your executive presence shine.

I sat captivated, along with the rest of the audience, as General Colin Powell told a story about President Ronald Reagan and the squirrels that live around the Oval Office patio. It culminated in a potent lesson about influencing executive decision makers. It grabbed and held attention with just the right dollops of humor sprinkled throughout. It was told artfully and efficiently, in less than two minutes. Not a word wasted. I was watching a masterful storyteller at work and it was an afternoon I'll never forget. Here are the 3 storytelling lessons I learned from General Powell.

Has this ever happened to you? You’ve got a brilliant idea, one you know could deliver huge value. All the data supports it. But when you present it to others...they're just not that interested. Why? It could be that your presentation spoke only to their brains and not to their hearts. Learn how storytelling can help your audience emotionally connect with you and your ideas, making your presentation more memorable and influential.