storytelling

August 23, 2018

Heather Muir

Communicating complexity is challenging. For technical teams, presenting data-driven topics engagingly and concisely may be as easy as herding cats. That's because (1) the more specialized your knowledge is, the harder it becomes to present to people not “in the know" and (2) your audience is overwhelmed and overburdened by data already. So how can you simply communicate complex ideas? Try these two proven tactics.

How Much Do People Remember From Your Presentations?

May 24, 2018

Steve Mandel

Are your presentations memorable? You may be shocked by how little your audience retains over time. Everyone is overwhelmed by information all day long. Emails, messages, texts, phone calls, meetings, to do lists—and it all competes for space in our brains. So how can you make your presentations stick? How do you make your message memorable? Here are 3 simple tips.

The Power of "What If" Storytelling

March 15, 2018

Diane Burgess-Faber

A well-crafted story gives power to your ideas and recommendations like nothing else can. If there's one type of story every salesperson should have in their toolbox, it's the "What if" story. Read the blog to learn what a what if story is, how to tell one, and why it's so effective at connecting with customers and getting them to a decision faster.

Lessons Learned From a Master Storyteller

June 15, 2017

Brad Holst

I sat captivated, along with the rest of the audience, as General Colin Powell told a story about President Ronald Reagan and the squirrels that live around the Oval Office patio. It culminated in a potent lesson about influencing executive decision makers. It grabbed and held attention with just the right dollops of humor sprinkled throughout. It was told artfully and efficiently, in less than two minutes. Not a word wasted. I was watching a masterful storyteller at work and it was an afternoon I'll never forget. Here are the 3 storytelling lessons I learned from General Powell.

How Storytelling Makes a Presentation More Influential

May 18, 2017

Brad Holst

Has this ever happened to you? You’ve got a brilliant idea, one you know could deliver huge value. All the data supports it. But when you present it to others...they're just not that interested. Why? It could be that your presentation spoke only to their brains and not to their hearts. Learn how storytelling can help your audience emotionally connect with you and your ideas, making your presentation more memorable and influential.

Unlocking the Secret to Great Storytelling

December 03, 2015

Diane Burgess-Faber

I had the pleasure of having Thanksgiving dinner with Steve Faber, the writer of two highly regarded films, Wedding Crashers and We’re the Millers, along with a number of other popular screen and literary works. Over turkey and stuffing, we talked about the SECRET to GREAT storytelling. Today, I'm sharing it with you.

Why You Were Born to Tell Stories

October 02, 2014

Steve Mandel

Sharing a meaningful story or anecdote can be nerve-wracking, especially in a business setting. Every time you do it, you’re putting your ideas and your credibility on the line. But you don’t have to fear it. In fact, you were made for it. Learn why storytelling works and how to make it work for you.

What Every Businessperson Can Learn from an Entrepreneur

September 11, 2014

Brad Holst

By necessity, entrepreneurs understand something that other professionals can take a lifetime to learn. Learn this lesson early, and it could make the difference between career success and failure.

Tell Your Story, Pixar Style

February 27, 2014

Brad Holst

In a recent NPR podcast called Framing the Story, Pixar's Andrew Stanton—writer of iconic films like Toy Story, Monsters Inc., WALL-E, and Finding Nemo—shared what he believes makes a good story. Here are three insights you can use right now to improve your ability to influence, educate, and motivate others through storytelling.

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