What does it take to transform smart and skilled subject matter experts into world-class communicators? Consistent practice and application of these three principles. Read the blog to learn what they are. With training and persistence, anyone can become a world-class communicator—someone who is able to move ideas, decisions, projects, relationships, and businesses forward.
Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.
Years ago, I had the chance to be coached by a well-respected professional in my field. At the end of the day, I sat poised with pen in hand to capture his wise counsel. Then, he simply said: “Just say less!” In the years since, I've come to fully realize the value of this advice. But, good advice that's simply stated isn't always simple to implement. Which is why I want to offer three suggestions to help you, as you strive to just say less.
- Because Executive Briefings & Meetings Don't Run Themselves
- Is Your Learning at Risk of Becoming Too Convenient?
- Want Your Presentation to Be Memorable? Follow the Rule of Three
- Are Extroverts Really Better at Building Rapport Than Introverts?
- Conference Room Bullies and How to Present to Them
- Is Poor Collaboration Putting Your Digital Transformation at Risk?
- The Little-Known Secret to More Productive Meetings
- 4 Steps to Being a Better Active Listener
- Are You Your Best Self While Presenting?
- What Virtual Communication Skill Do Most People Lack?