What does it take to transform smart and skilled subject matter experts into world-class communicators? Consistent practice and application of these three principles. Read the blog to learn what they are. With training and persistence, anyone can become a world-class communicator—someone who is able to move ideas, decisions, projects, relationships, and businesses forward.
Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.
Years ago, I had the chance to be coached by a well-respected professional in my field. At the end of the day, I sat poised with pen in hand to capture his wise counsel. Then, he simply said: “Just say less!” In the years since, I've come to fully realize the value of this advice. But, good advice that's simply stated isn't always simple to implement. Which is why I want to offer three suggestions to help you, as you strive to just say less.
- Relying on Your Dog? Time to Get Another Opinion
- No Time for Training?
- The Power of "What If" Storytelling
- The Price of Poor Communication May Shock You
- The Secrets to Financial Storytelling (Why Data-Driven Presentations Fail)
- Using Artificial Intelligence for Communication Training Reinforcement
- How to Communicate to Break Through the Noise in 2018
- Most Popular Skill-Building Content of 2017
- A Holiday SCIPAB and Wish for You
- How To Get Your Best Ideas Heard