What does it take to transform smart and skilled subject matter experts into world-class communicators? Consistent practice and application of these three principles. Read the blog to learn what they are. With training and persistence, anyone can become a world-class communicator—someone who is able to move ideas, decisions, projects, relationships, and businesses forward.
Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.
Years ago, I had the chance to be coached by a well-respected professional in my field. At the end of the day, I sat poised with pen in hand to capture his wise counsel. Then, he simply said: “Just say less!” In the years since, I've come to fully realize the value of this advice. But, good advice that's simply stated isn't always simple to implement. Which is why I want to offer three suggestions to help you, as you strive to just say less.
- How Many Women Are In Your Leadership Pipeline?
- Preparing Generations X, Y, & Z to Be Leaders
- Communicating & Team Building on a Global Stage
- The Two Types of "Brain Freezes" We All Experience (and a Few Quick Tips on How to Cure Them)
- The Secret to Connecting on LinkedIn
- How Video Improves Virtual Communication and Strengthens Relationships
- 3 Reasons You Should Follow Us on Social Media
- Lessons Learned From a Master Storyteller
- Prepare for Success: Pressure Test Your Presentation
- How Storytelling Makes a Presentation More Influential