INSIGHTS

The scope of the Coronavirus outbreak is changing rapidly, and the way organizations manage their training initiatives is changing just as quickly in response. Mandel is prepared for times like these and we’re here to help. We know organizations are putting significant thought into business continuity plans, and we’re standing-by to help our clients with the execution of these plans.
What’s the secret to wildly productive first-time sales meetings or conversations with executives? Thought-provoking questions. Read the blog to find out why—and how to tell if YOUR questions are thought-provoking enough to make customers want to learn more.
Securing an initial conversation with decision makers is tougher than ever. When you do finally get someone's attention or time, the first 60 seconds of your interaction are critical. Which is precisely why it's so important to think before you speak. To get the results you want, you must be intentional about how you engineer the first minute of your conversation. Read the blog to learn more.
I walked away from last month’s Association of Briefing Program Managers (ABPM) annual spring conference more convinced than ever that customer intimacy is the key to customer loyalty. Let me explain why, and also what you can do to build longer-lasting, more satisfying relationships with your customers.
When you present to senior executives, you expect scrutiny. You know they'll be evaluating whether what you have to say is of value to them. But, there's something else they're looking for from you.... And, it's further proof that when the stakes are high, both what you say AND how you say it can make all the difference.
What effect will Internet of Things devices and technology have on how you talk with your customers? How will this technology change the way you plan for your customer engagements or briefings? I’m reminded of an adage from my youth: “The more things change, the more they remain the same.” Here's why you should never lose sight of time-proven principles for engaging customers.
For an interaction with a customer to be productive, three things must happen: (1) Customers must understand what you’re saying. (2) Customers must see the value in what you’re offering to them. (3) Customers must trust you, the person in the room speaking directly to them. Ensuring these three things happen takes more effort than you might expect—but the payoff is worth it.
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