A sales presentation is too important to be diminished to a sideshow in your client’s day. There are several ways to remedy this situation, but one of the most effective techniques is the use of STORIES.
INSIGHTS
Communicating complexity is challenging. For technical teams, presenting data-driven topics engagingly and concisely may be as easy as herding cats. That's because (1) the more specialized your knowledge is, the harder it becomes to present to people not “in the know" and (2) your audience is overwhelmed and overburdened by data already. So how can you simply communicate complex ideas? Try these two proven tactics
A well-crafted story gives power to your ideas and recommendations like nothing else can. If there's one type of story every salesperson should have in their toolbox, it's the "What if" story. Read the blog to learn what a what if story is, how to tell one, and why it's so effective at connecting with customers and getting them to a decision faster.
Has this ever happened to you? You’ve got a brilliant idea, one you know could deliver huge value. All the data supports it. But when you present it to others...they're just not that interested. Why? It could be that your presentation spoke only to their brains and not to their hearts. Learn how storytelling can help your audience emotionally connect with you and your ideas, making your presentation more memorable and influential.
I had the pleasure of having Thanksgiving dinner with Steve Faber, the writer of two highly regarded films, Wedding Crashers and We’re the Millers, along with a number of other popular screen and literary works. Over turkey and stuffing, we talked about the SECRET to GREAT storytelling. Today, I'm sharing it with you.
Sharing a meaningful story or anecdote can be nerve-wracking, especially in a business setting. Every time you do it, you’re putting your ideas and your credibility on the line. But you don’t have to fear it. In fact, you were made for it. Learn why storytelling works and how to make it work for you.
In a recent NPR podcast called Framing the Story, Pixar's Andrew Stanton—writer of iconic films like Toy Story, Monsters Inc., WALL-E, and Finding Nemo—shared what he believes makes a good story. Here are three insights you can use right now to improve your ability to influence, educate, and motivate others through storytelling.
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