INSIGHTS

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What does the hit on Netflix called The Queen’s Gambit tell us about how to sell in a virtual setting? Actually, something very important. Before we break down how this show teaches us the key to virtual selling let’s look at the backstory.
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What inspires and motivates people to action? Here’s a hint: it’s not a PowerPoint deck filled with data points and analytics. Learning how to share a powerful story can positively influence others and help your ideas become memorable. Perhaps you need to promote a new idea or close that crucial sale. Learn how some of the most successful business ventures today got their start from sharing a powerful story and how you can make your own narrative work for you.
How to Simply Communicate Complex Ideas
Communicating complexity is challenging. For technical teams, presenting data-driven topics engagingly and concisely may be as easy as herding cats. That's because (1) the more specialized your knowledge is, the harder it becomes to present to people not “in the know" and (2) your audience is overwhelmed and overburdened by data already. So how can you simply communicate complex ideas? Try these two proven tactics
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A well-crafted story gives power to your ideas and recommendations like nothing else can. If there's one type of story every salesperson should have in their toolbox, it's the "What if" story. Read the blog to learn what a what if story is, how to tell one, and why it's so effective at connecting with customers and getting them to a decision faster.
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Financial presentations can quickly go south if the information isn’t presented in the context of the business story you want to tell. Don't make the mistake of relying on “the numbers” to convince your audience of what conclusions to draw or actions to take—OR of the benefits of your recommendations. Instead, discover the secrets to powerful financial storytelling. Here are 3 reasons data-driven presentations often fail and what you can do to make yours a success.
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I sat captivated, along with the rest of the audience, as General Colin Powell told a story about President Ronald Reagan and the squirrels that live around the Oval Office patio. It culminated in a potent lesson about influencing executive decision makers. It grabbed and held attention with just the right dollops of humor sprinkled throughout. It was told artfully and efficiently, in less than two minutes. Not a word wasted. I was watching a masterful storyteller at work and it was an afternoon I'll never forget. Here are the 3 storytelling lessons I learned from General Powell.
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Has this ever happened to you? You’ve got a brilliant idea, one you know could deliver huge value. All the data supports it. But when you present it to others...they're just not that interested. Why? It could be that your presentation spoke only to their brains and not to their hearts. Learn how storytelling can help your audience emotionally connect with you and your ideas, making your presentation more memorable and influential.