sales-readiness

October 27, 2016

Could your salespeople be eroding profit margins through excessive discounting? Or through unnecessary product, service, or contractual give-aways? Margin erosion usually stems from the failure to establish differentiated value early in the sales process. Here are 3 tips you can use to turn margin erosion into margin generation.

July 21, 2016

When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.


June 23, 2016
You've probably heard the expression, "Content is king." And, it's likely your company has spent a lot of money creating content that supports successful selling. But even the world's greatest message or content will fail to persuade if your sales reps can't deliver it effectively. When it comes to sales performance, here's why content delivery is king.
April 28, 2016
Executive time is a scarce commodity. Why do meetings squander it? Because, too often, they fail to focus on the strategic issues that are most important to executives. They fail to drive progress on the decisions that need to be made in order to move your business forward. Here are 3 things you can do to change that and to insure your executives' time is well-spent.
May 28, 2015
Your company, like most, probably invests in sales training that helps team members become more consultative, insight-driven, assertive, and challenging in their approach.  But, none of that training addresses a leading cause of pipeline mortality. This week, find out what could be causing your sales opportunities to die prematurely and what you can do about it.
May 14, 2015
I walked away from last month’s Association of Briefing Program Managers (ABPM) annual spring conference more convinced than ever that customer intimacy is the key to customer loyalty. Let me explain why, and also what you can do to build longer-lasting, more satisfying relationships with your customers.
April 09, 2015
Executives today are making or influencing more and more buying decisions (especially when it comes to technology).  Is your sales team ready to engage executives in conversations about the business challenges that keep them up at night?  This is where traditional sales training fails. Here’s how you can fix it.
March 12, 2015
Let's face it. We're losing the ability to listen in this always-on, multi-tasking world. And, we're paying a price for it. When we fail to listen well, we miss vital info, misinterpret messages, or even damage our relationships with others. But, still, there have always been those special people who seem to have a natural gift for knowing how to make you feel heard. People like Grandma Hendrickson. Here's how she practices the gracious art of listening...and how you can, too.
November 20, 2014
When you present to senior executives, you expect scrutiny. You know they'll be evaluating whether what you have to say is of value to them. But, there's something else they're looking for from you.... And, it's further proof that when the stakes are high, both what you say AND how you say it can make all the difference.
October 16, 2014
When you break rapport, you've communicated that you don't have your listener's best interests at heart. And when that happens, you lose your ability to keep his or her attention or to influence his or her thinking. So this week, I thought I’d focus on ways people break rapport and how to avoid them.
May 29, 2014
By asking better questions, your sales team can engage in stimulating and productive customer conversations. A recent book demonstrated how a lesson from the elementary classroom applies to Fortune 1000 sales executives.
May 22, 2014
While customer-driven dialogue should be the goal of every sales meeting, make no mistake: there are key “moments of presentation” during these conversations that can determine your success or failure. The best sales people know when they need to shift gears and jump into presentation mode, and they do it well because it's a skill they've practiced.
May 15, 2014
Search the internet for pipeline mortality and you’ll only get a handful of hits and not one of them will have anything to do with the sales process. But my colleague David Mears, Mandel’s Chief Sales Officer, loves to use this term. The meaning is fairly obvious – it describes the potential deals put into the sales pipeline that never close, either lost to competitors or inaction. And David believes that many sales leaders are willing to accept pipeline mortality rates that are needlessly high and costly.
March 20, 2014
Help your sales professionals master these six Moment of Truth Readiness Communication Skills needed to ensure that they're game-time ready and prepared for any interaction—virtual or face-to-face—with today’s buyers.
March 13, 2014
For an interaction with a customer to be productive, three things must happen: (1) Customers must understand what you’re saying. (2) Customers must see the value in what you’re offering to them. (3) Customers must trust you, the person in the room speaking directly to them. Ensuring these three things happen takes more effort than you might expect—but the payoff is worth it.
March 06, 2014
On any sales call, your goal is to get as much valuable information as you can from the client—information that can help you recommend a relevant solution or service, build trust, and close the sale more quickly. Here are 9 questions to help you gain the insight and info you need to build better relationships with clients and close deals faster.
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About Mandel

Mandel Communications is a global consulting and training services firm that has helped 100,000+ professionals from more than 500 companies in 55 countries develop Moment of Truth Communication and Selling Skills.
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