INSIGHTS

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Sales kickoffs (SKOs) serve many purposes, not the least of which is to motivate and inspire your customer-facing teams. A successful SKO arms your sales teams with new and refreshed skills. They leave the SKO energized to engage with customers and win upcoming opportunities.
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What inspires and motivates people to action? Here’s a hint: it’s not a PowerPoint deck filled with data points and analytics. Learning how to share a powerful story can positively influence others and help your ideas become memorable. Perhaps you need to promote a new idea or close that crucial sale. Learn how some of the most successful business ventures today got their start from sharing a powerful story and how you can make your own narrative work for you.
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Do salespeople and technologists communicate differently? Is one group better at presenting than the other? Can the two ever agree on how to present or what info to share? Corporate Workforce Development expert, high-tech industry veteran, and former Mandel client Suzanne McLarnon shares the secret behind developing both sales and technical professionals into superb communicators.
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In 2016, training expenditures in the US exceeded $70.6 billion, yet experts say that 90% of new skills are lost within a year if not reinforced. That means organizations without solid training reinforcement programs run the risk of wasting a collective $63.54 billion a year. That's precisely why artificial intelligence (AI) is so exciting—and why Mandel is even more excited to be a part of it. AI is revolutionizing reinforcement, making it possible to confidently generate a healthy return on your communication training investment. Read on to learn how.
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When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.
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Your company, like most, probably invests in sales training that helps team members become more consultative, insight-driven, assertive, and challenging in their approach. But, none of that training addresses a leading cause of pipeline mortality. This week, find out what could be causing your sales opportunities to die prematurely and what you can do about it.