sales-training

October 27, 2016

Could your salespeople be eroding profit margins through excessive discounting? Or through unnecessary product, service, or contractual give-aways? Margin erosion usually stems from the failure to establish differentiated value early in the sales process. Here are 3 tips you can use to turn margin erosion into margin generation.

July 21, 2016

When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.


June 23, 2016
You've probably heard the expression, "Content is king." And, it's likely your company has spent a lot of money creating content that supports successful selling. But even the world's greatest message or content will fail to persuade if your sales reps can't deliver it effectively. When it comes to sales performance, here's why content delivery is king.
June 09, 2016

At the front of the room, the session leaders spoke what must have been profound words for the 200 people gathered that day, as nearly every person sat silently, head bowed. No, this wasn't a religious service — it was a global sales meeting. Professionals had gathered from around the world to learn how to execute their company's new go-to-market strategy. And, no one was paying attention. Sadly, this scene is not uncommon in business today. Fortunately, the root causes that drain the ROI out of meetings and training events like these are not only identifiable, they’re preventable. Here are the top 3 reasons audiences are likely to pay more attention to their smartphones than your content — and what you can do about it.