Insights: News

Apr 10, 2019 You think your sales team is ready to meet your customers. You’ve invested heavily in their sales methodology, tools, and training. But what happens in the moment when the stakes are high and the pressure is on? Will they be successful? Or will they choke?

Feb 18, 2019 Salespeople must be able to craft compelling, differentiated and customer-centric business value stories that connect with their listeners and stick with them. What makes business value stories different? They build and grow with explicit input from the customer themselves. The listener shares the narrative spotlight and focuses on what matters most to them.

Jan 10, 2019 It’s often effective communication that sets great leaders apart from other strong contributors on a team. This is not only true for corporate rock stars on the big stage, like Coca Cola’s Wendy Clark or Microsoft’s Satya Nadella. For an enterprise to be successful, this kind of communication needs to happen from leaders at every level in countless offices and conference rooms every day.

Jan 10, 2019 The new brand richly reflects Mandel’s never-ending commitment to innovation as the way to advance the art and science of training effectiveness and results in organizations. A prominent part of the new brand identity is Mandel’s new logo, which is energized by the major transformations achieved by Mandel’s corporate clients. Overall, the new brand identity utilizes a spectrum of vivid colors, which illustrates the depth, breadth and adaptability of the value Mandel offers to clients. These colors demonstrate a wide range of modern hues to reflect the company’s openness to innovation and active early adoption of new methods of training.

May 7, 2018 Artificial intelligence is increasingly used in training in a variety of ways. Now, AI-based coaching platforms provide employees with the ability to practice and receive coaching on their communication skills. In this episode of “The Business of Learning,” Mandel Communications' Kate Day, and Orai's Danish Dhamani discuss how Artificial Intelligence is changing the training industry.