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Because Executive Briefings & Meetings Don’t Run Themselves

June 6, 2019

Executive briefings. Big sales meetings. Project pitch meetings. What do they have in common? The stakes are sky high. There’s a lot riding on them for you and your company — revenue, reputation, productivity. Do your people have, both, the presentation AND facilitation skills to ensure their success? Read the blog to find out and to get your free Discussion Leader Self-Assessment Tool and Facilitator Checklist.

Briefing Programs

How Video Improves Virtual Communication and Strengthens Relationships

July 13, 2017

Video is so powerful. When used effectively, video can transform virtual meetings from ineffectual to productive. And everyone loves being on camera, right? Well, not exactly. If the idea of being on camera makes you feel self-conscious, here are some steps you can take to increase your comfort with video calls and vastly improve your virtual communication and relationships.

Briefing Programs

World Class Communication Really is a Marathon

May 4, 2017

What does it take to transform smart and skilled subject matter experts into world-class communicators? Consistent practice and application of these three principles. Read the blog to learn what they are. With training and persistence, anyone can become a world-class communicator—someone who is able to move ideas, decisions, projects, relationships, and businesses forward.

Briefing Programs

Fewer Data Dumps, More Discussions

October 13, 2016

Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.

Briefing Programs

How to Build Customer Intimacy One Conversation at a Time

May 14, 2015

I walked away from last month’s Association of Briefing Program Managers (ABPM) annual spring conference more convinced than ever that customer intimacy is the key to customer loyalty. Let me explain why, and also what you can do to build longer-lasting, more satisfying relationships with your customers.

Conversation Skills

Will Cool Tools Change the Customer Conversation?

October 31, 2014

What effect will Internet of Things devices and technology have on how you talk with your customers? How will this technology change the way you plan for your customer engagements or briefings? I’m reminded of an adage from my youth: “The more things change, the more they remain the same.” Here's why you should never lose sight of time-proven principles for engaging customers.

Conversation Skills

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