Mandel Communications Blog
For an interaction with a customer to be productive, three things must happen: (1) Customers must understand what you’re saying. (2) Customers must see the value in what you’re offering to them. (3) Customers must trust you, the person in the room speaking directly to them. Ensuring these three things happen takes more effort than you might expect—but the payoff is worth it.
On any sales call, your goal is to get as much valuable information as you can from the client—information that can help you recommend a relevant solution or service, build trust, and close the sale more quickly. Here are 9 questions to help you gain the insight and info you need to build better relationships with clients and close deals faster.
In a recent NPR podcast called Framing the Story, Pixar's Andrew Stanton—writer of iconic films like Toy Story, Monsters Inc., WALL-E, and Finding Nemo—shared what he believes makes a good story. Here are three insights you can use right now to improve your ability to influence, educate, and motivate others through storytelling.
Have you ever had a conversation with someone who averted eye contact with you? It feels awkward and off-putting, at worst. At best, it can be difficult to connect with what that person is saying. A presentation is a conversation with your audience. The degree to which you use eye contact effectively will help you and your audience feel more comfortable and engaged.
Have you ever attended a webcast or virtual meeting that bored you to tears? Were you more engaged with email or Facebook, than with the faceless presenter droning on over your phone or computer's speakers? Virtual presentations don't have to be boring. Here's how to grab and keep your audience's attention.
"Death by PowerPoint" is very much alive and well. Learn how to spare your audience the pain. Gain three easy tips for dramatically improving your presentation slides.
Do presentation skills really matter today? Much more than you think. Your ability to present well could mean the difference between status quo and success.
- Should I Use the TED Talk Format for My Business Presentation?
- How Well Does Your Team Handle Tough Questions?
- The Science of Presenting Data Visualizations Effectively
- Presenting Technical Ideas to Business Audiences
- A Little-Known Technique for Calming Your Anxiety About Public Speaking
- Is Memorizing Your Presentation a Bad Idea?
- Are Your User Conference Speakers Ready for the Spotlight?
- What Is the Secret to Nobel Laureate Success?
- Influencing Others Through Story; A Valuable Lesson from Game of Thrones
- Because Executive Briefings & Meetings Don't Run Themselves