Mandel Communications Blog

July 21, 2016

When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.


July 07, 2016

In his 30-plus years as a communications coach and trainer, Steve Mandel says there are two concerns Fortune 500 executives raise again and again about how people communicate with them. He shares what those concerns are and how they directly correlate to steps you can take to become a more skilled, confident, and highly competent executive communicator.

Note to our readers: This is an edited version of a blog post originally published on April 3, 2014.

June 23, 2016
You've probably heard the expression, "Content is king." And, it's likely your company has spent a lot of money creating content that supports successful selling. But even the world's greatest message or content will fail to persuade if your sales reps can't deliver it effectively. When it comes to sales performance, here's why content delivery is king.
June 09, 2016

At the front of the room, the session leaders spoke what must have been profound words for the 200 people gathered that day, as nearly every person sat silently, head bowed. No, this wasn't a religious service — it was a global sales meeting. Professionals had gathered from around the world to learn how to execute their company's new go-to-market strategy. And, no one was paying attention. Sadly, this scene is not uncommon in business today. Fortunately, the root causes that drain the ROI out of meetings and training events like these are not only identifiable, they’re preventable. Here are the top 3 reasons audiences are likely to pay more attention to their smartphones than your content — and what you can do about it.

May 26, 2016
Many times, when people talk or present — especially when the stakes are high or the audience is tough — they struggle to be their natural, conversational selves. They needlessly worry that who they are is not enough. The truth is, people can sense when you're being real — and when you're not. Showing up as yourself is the single best way to convey credibility and trustworthiness. Here are a few tips to help you "get real" when communicating with others.
May 12, 2016
When you’re talking to colleagues and customers, what does YOUR word cloud look like? Too often, clouds are filled with crutch words like, “ums” and “ahs” and “you knows.” The good news? People can change the shape of their word clouds using an underrated, yet powerful, communication skill: the ability to say nothing at all. Using the “power of the pause” will make you a more effective communicator. Read on to learn more.
April 28, 2016
Executive time is a scarce commodity. Why do meetings squander it? Because, too often, they fail to focus on the strategic issues that are most important to executives. They fail to drive progress on the decisions that need to be made in order to move your business forward. Here are 3 things you can do to change that and to insure your executives' time is well-spent.
April 14, 2016
What do business meeting attendees have in common with parole board officers? Both suffer from decision fatigue. The consequences? Productivity plummets. Decisions get delayed. Bad choices get made. Outcomes can be disastrous. How can you improve decision quality and productivity? Help your meeting leaders and attendees overcome decision fatigue with these three proven approaches.
March 31, 2016
Is your organization stuck running mediocre meetings that fail to move the needle on important projects and business goals? You're not alone. Distraction and disengagement have reached epidemic proportions and it's killing the "Return on Meeting Time" of companies everywhere. What's the antidote? A common meeting communications framework. Here's why...
March 17, 2016
Did you know that nearly a third of Americans surveyed said they'd rather clean the bathroom than try to solve a math problem? It’s no wonder presenting technical data can be a huge challenge. Next time you have to present numbers to a number-phobic audience, don't panic. Here are three tips to help you keep listeners engaged in what you have to say…instead of daydreaming about cleaning the bathroom.