Mandel Communications Blog
Often when technical subject matter experts present to customers, they're so passionate about their work that they forget to filter the info they present through the “Why should the customer care?” lens. As a result, customers walk away feeling confused as to what the solution was or how it could benefit them. To successfully influence customer decision-making, assume the role of discussion leader, not data dumper. To help you, here are 3 things the best discussion leaders do exceptionally well.
In my 32 years of experience as a speaking coach, I’ve learned a few things that could be helpful to you as you strive to make your own ideas heard and to improve how you communicate with others—whether it’s making a sales presentation, updating stakeholders on the status of a project, or presenting to the Board of a Fortune 100 company. Here are 6 crucial tips to help you on your journey.
My experience, first as a client of Mandel's who received Train-the-Trainer Certification and now as Mandel’s own senior director of global training services, gives me a unique perspective on why “trainer training” in communication skills can be so powerful. Here are the top 3 benefits I believe companies gain when their own trainers get certified to deliver communication skills training.
Years ago, I had the chance to be coached by a well-respected professional in my field. At the end of the day, I sat poised with pen in hand to capture his wise counsel. Then, he simply said: “Just say less!” In the years since, I've come to fully realize the value of this advice. But, good advice that's simply stated isn't always simple to implement. Which is why I want to offer three suggestions to help you, as you strive to just say less.
When prospective buyers ask sales reps to justify ROI, it's typically NOT because of a lack of data or information about your products and services. Rather, it's because they haven't quite fully bought into your sales messaging or your messenger. Read on to learn what customers are really thinking when they ask for ROI justification, and what your reps can do differently.
In his 30-plus years as a communications coach and trainer, Steve Mandel says there are two concerns Fortune 500 executives raise again and again about how people communicate with them. He shares what those concerns are and how they directly correlate to steps you can take to become a more skilled, confident, and highly competent executive communicator.
Note to our readers: This is an edited version of a blog post originally published on April 3, 2014.
At the front of the room, the session leaders spoke what must have been profound words for the 200 people gathered that day, as nearly every person sat silently, head bowed. No, this wasn't a religious service — it was a global sales meeting. Professionals had gathered from around the world to learn how to execute their company's new go-to-market strategy. And, no one was paying attention. Sadly, this scene is not uncommon in business today. Fortunately, the root causes that drain the ROI out of meetings and training events like these are not only identifiable, they’re preventable. Here are the top 3 reasons audiences are likely to pay more attention to their smartphones than your content — and what you can do about it.
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